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your trusted
advertising agency
Specialising in Facebook,
Instagram, LinkedIn and
Google Ads.
The Only Agency That Offers A Satisfaction Guarantee, No Strings Attached
*AS MENTIONED IN...
Your Complimentary Strategy Call With Us!
Jump on a call with us
and we'll discuss:
YOUR GOALS: Where you are now? And where do you want to go? We'll show you what you need to get there.
FOUNDATION: Establish an marketing strategy to hit your goals and free up your time.
PROFITABILITY/ROI: How to ensure your strategy is PROFITABLE using FB ads and/or sales funnels.
FACEBOOK AD HEALTH CHECK: Get a detailed look into your ad account if you're running any ads and get a free audit.
Hi! We're The Social Tap
PAUL DE ZEEUW
CO-FOUNDER | THE SOCIAL TAP
RACHEL XAVIER
CO-FOUNDER | THE SOCIAL TAP
RACHAEL BAIRD
COPYWRITER | GRAPHIC DESIGNER |
VIRTUAL ASSISTANT
contact us!
HAVE A QUESTION OR WANT TO CONTACT US RIGHT AWAY?
Email us at: paul@thesocialtap.org or rachel@thesocialtap.org
Our Services
FACEBOOK, INSTAGRAM & LINKEDIN ADS
We can take care of the entire ads management. From setting up, monitoring, adjusting, targeting, re-targeting, copy, creatives and scaling. You won't have to lift a finger or do any studying!
Guarantee: Results-Driven Facebook Ads
or Your Money Back!
OUR GUARANTEE
You Might Be Wondering...
WHY ON EARTH YOU SHOULD TRUST US!
"When I finished building my funnel, I wanted to run some tests and advertise on Facebook, and that was when I found Paul.
I wasn't happy just paying marketers to run my Facebooks ads for me because as an Entrepreneur, I believe I have to have a basic knowledge of what I am doing before I fully handle the job to a professional.
Paul has always been kind and very patient with me, showing me what to do rather than making me dependent. He worked with me as a mentor, giving me guidance and confidence that I needed to make decisions, explaining and helping me to understand how the FB works and today, I am confident to create a new campaign in minutes.
Paul was kind, supportive, and a Facebook Ads PRO. I am not too happy recommending him, because he might get too busy and may no longer have time for me when I need (I know that's selfish) but yes, I super recommend Paul - he's excellent, and I look forward to working with him soon!"
- Danielle Fluntie, Casaseven
"I've spent nearly 3 months to find a great Facebook advertising and marketing company until I came across Rachel and Paul
from Social Tap.
They have helped a lot with the funnel preparations, are very responsive and we've gotten thousands of leads for between $1-2 per lead using Facebook ads.
I've been working with them for 4 years and I enjoy working with them. I'm sure you'll enjoy working with them too so that's why I made this testimonial. Speak soon guys!"
"Paul and Rachel are ad wizards!
Not only are they relentless in their pursuit of results, but they're always open to learn and evolve, which is crucial in an ever-changing digital landscape.
They're a real pleasure to work with and I'd recommend them to anyone in a heartbeat."
- Cain Lewis
Below Are Some Of Our Recent Client Results.
SOME RESULTS ARE BLURRED OR BLACKED OUT AND WE ALSO DON'T USE
CLIENT NAMES FOR THEIR OWN PRIVACY.
CLIENT REPORT #1
Online Conference Report
FACEBOOK ADS FOR AN ONLINE CONFERENCE
- 61 Cents Per Signup
- 4000 Shares
- 45,963 Signups all together
-
140K Revenue In One Month
-
25K In Ad Spend. Due to a the huge email list from the conference, they will continue to sell and reap the benefits from the ads for years to come. So actually the revenue from this will be a lot higher.
CLIENT REPORT #2
ONLINE AND OFFLINE CONFERENCE
- $402,000 REVENUE
- $88,900 AD SPEND
- 4.53X ROI
CLIENT REPORT #3
Webinar Report
FACEBOOK ADS TO WEBINAR FUNNEL FOR A COACH
- 15,000 WEBINAR SIGN UPS
- SIGN UPS UNDER $2
- 5x ROI (RETURN ON AD SPEND)
-
$105,000 REVENUE
CLIENT REPORT #4
course for coaches
FACEBOOKS ADS FOR COACHING COURSE
- $107,100 REVENUE
- $28,334 AD SPEND
-
3.78 ROI
CLIENT REPORT #6
Mental Health Summit
- Ad spend = 121,142 USD
- Revenue = $523244
- ROI = 3.32X
CLIENT REPORT #5
Course Report
FACEBOOK ADS TO SELL COURSES
This online course was available for early bird purchase and then for full price. Leading up to this campaign, we did a free lead magnet where people would sign up for a video mini series. Then we retargeted those people with the course and also ran ads to a cold audience. We got an ROI of 931% which was excellent.
We've run many ads for this client for a range of courses and every time, got stellar results.
- €60,570 REVENUE IN ONE MONTH With an ad spend of €6500.
-
9.32X ROI
Client's return on ad spend from Facebook
and Instagram ads.
-
86 COURSES SOLD in one month. Course price ranged from
early bird to full price but around 700 euros.
CLIENT REPORT #7
music Event Report
FACEBOOK ADS FOR A MUSIC EVENT
Before hiring us, our client had a cost per purchase of $22. With the costs of the event, the ads were not profitable. After launching with us, the cost per purchase went down to $1.21 per direct sale.
We totally transformed the campaign and we can't wait to keep adding to it!
- 66x ROI Clients Return On Ad Spend from Facebook and Instagram ads.
- 1000+ TICKET SALES For a music event. It cost $1.21 PER SALE through the ad and one ticket was $60!
- €64,260 REVENUE With only €974 ad spend over 2 months.
CLIENT REPORT #8
Course for Coaches
SELLING COURSES IN THE COACHING AND MENTAL HEALTH SPACE
- €236,000 REVENUE In under a month from FB & Instagram Ads.
-
€57,620 AD SPEND
-
4.10X ROI
CLIENT REPORT #9
COURSE Report
This was a lead magnet funnel to a video mini course and cheat sheet (see image) sending them to a nurturing Facebook group. Then we re-targeted the audience with testimonials for the pre-launch and used a scarcity video about the course. The course registration was open for one week where we generated €60,000 for our client.
They made nearly 50k in one week and were able to take care of their students and nurture
- €60,000 REVENUE IN ONE WEEK With an ad spend of €11,045.
- 5.4X ROI Client's return on ad spend from Facebook and Instagram ads.
- 120 COURSES SOLD In one week. The course was €500.
CLIENT REPORT #10
launch success
COURSE FOR COACHES AND ASPIRING COACHES
- $73,751 USD Ad Spend
-
$1,257,000 Million USD Revenue
-
16.04X ROI - We built an email list before this launch and the client also already had an email list.
CLIENT REPORT #11
Local Business Report
FACEBOOK ADS FOR A LOCAL BUSINESS
- $44,800 LIFE TIME REVENUE With an ad spend of €660. Each client was worth $700 so here we look at life time value per client.
- 68X ROI Client's return on ad spend from Facebook and Instagram ads.
- $3 PER LEAD We got 220 leads in just the first two weeks.
conferences and summits
Over the past 4 years, we've worked with 100+ online conferences generating over one million leads. Each have been hugely successful. To put into perspective, usually a cost per email on Facebook is $5, we never have anything above about $2.50.
Each summit has gone on to sell the recordings and subsequent courses. It's a fantastic way to build an awesome audience, build a rocking email list and generate great revenue and massive exposure.
*Due to privacy reasons for our clients, we cannot add the names of the conferences.
THE EMBODIMENT CONFERENCE 2020
500,000+ Sign Ups For $1.60 | 1.8 Million In Revenue
Summit #1
- 14,000 Signups
-
$9,214 USD Spend On Signups
-
$0.66 USD Cost Per Signup (Total Ad Spend
Divided By Total Signups)
-
Revenue of Conference: $98K USD
-
Average Value Per Email: $7 USD
-
Profit of Conference: $17,800 USD
Summit #2
- 90,000 Signups (Directly From FB Ads)
- Approx £151K Of Revenue In 1.5 Months From FB With A Cost Of £66,251
- That's 2.28 ROI
- 781K In Revenue Made From The Entire Event Due to a the huge email list from the conference, they will continue to sell and reap the benefits from the ads for years to come.
Summit #3
- Number Of Signups: 16,000
-
Number Of Signups From Ads: 14,431
-
Ad Spend On Signups
(Including Sales Ads): $13,590 USD
-
Cost Per Signup: $0.84 USD
-
Average Value Per Email: $7 USD
- Average Value Per Email: $8.66 USD
-
Revenue Of Entire Conference: $138,622.41
Summit #4
- 26,000 Signups In Total This Summit Was Completely Free So No 'Sales' Were Made. Due to a the huge email list from the conference, they will sell their courses and reap the benefits from the ads for years to come.
Summit #5
- Number Of Signups From Facebook: At Least 11,874 Signups
-
Ad Spend: 13165. 1.1 EUR Per Email
Summit #6
- Results for a women's empowerment summit. Number of leads from FB/IG: 26,054. Cost per lead $1.34 (AUD), $0.90 USD.
Summit #7
- Ads for a Mental Health Summit
-
Number of Sign Ups from Ads: 15,601
-
Cost Per Signup: $0.39 USD
Summit #8
- 15,000+ SIGN UPS FOR A SUMMIT For less than $1.17 per signup. Bare in mind, these analytics in the picture below don't show the results from shares (436 shares) and the word of mouth influence from the ads and group.
- 1640 DOWNLOADED EBOOKS For $1.21 per download over 2 months.
-
2646 DOWNLOADED EBOOKS
For $1.50 per download over 2 months.
More Results Using Facebook Ads & Funnels
£61,500 REVENUE WITH AN AD SPEND OF £14,592 | ROI OF 4.22
Ecommerce fashion Store
revenue of £281,341 with an ad spend of £40,286 | Roi of 6.98
exclusive book writing event
500 event signs ups for $3 per sign up!
We've Built Sales Funnels & Created Ads For
Dr. Holmes in Russell Brunson's "2 Comma Club
"It’s a pleasure to have someone like Paul working with us. He is a true social media marketer and funnel builder. He clearly knows his stuff. Highly recommended to work with!"
~ Bas B.
"Amazing work Paul took ownership, got amazing results on the FB campaign (probably one of the best I ever had) looking forward to working with him again."
~ Moustafa H.
"I had the privilege to work with Rachel on TEDxPretoria and would highly recommend her. She is punctual, efficient and a pleasure to work with. She was a great addition to the team."
~ Linda S.
"Rachel is a very professional and great copywriter. We have been asking her for multiple articles I would highly recommend Rachel to any company that wants to create valuable content.”
~ Taco H.
"Rachel & Paul completed the job on time and on budget. They went above what was required to make the job objective work and I really appreciated that."
~ Scott M.
“Paul is a creative, intelligent and gifted individual. He has strong analytical skills and uses them to give context to his work. He is a proficient cross-platform marketer who truly understands how to deliver messages to multiple audiences.
He has strong skills in communications and collaboration. More importantly, he always looks at the big picture and finds creative ways to accomplish his work with strategic objectives in mind."
~ Felix L.
"It TRULY was a great experience working with Rachel and her main business partner Paul.Rachel and Paul are a specialized team who will exceed your expectations to get your funnels, Facebook ads and copy running.
They are both very sharp and catch mistakes when they see them. We got a great ROI and conversion rate and it was all thanks to them. Thank you, guys! Will hire in the future and highly recommend."
~ Scott M.
Extra Goodies
Who We Can Help
NEW & ESTABLISHED
COACHES
EVENTS/CONFERENCES
COURSES & INFO PRODUCTS
E-COMMERCE SITES
LOCAL BUSINESSES
WHO IS THIS FOR?
WHO IS THIS NOT FOR?
- Established brands, coaches, influencers and businesses that have a website and have already successfully sold their product or service (not necessarily online but through other means). OR have sufficient proof their product/service works.
- Ambitious entrepreneurs, businesses and brands that are able and ready to invest in their business. You'll need to be in a position to invest Facebook ad services and your own ad spend. You may also be quoted a set-up fee depending on your goals.
- AWESOME PEOPLE! We love serving people who are amazing at what they do and who we get along with on a personal and professional level. We have on-going relationships with all our clients and want to keep it that way!
- Extremely new businesses that don't have a website or a validated product or service.
- Businesses who are not in the position to invest. We require that clients have a minimum of $500-$1000 to spend in the first month. And can invest in people to help them with their business.
- People who want a get-rich-quick-solution or who expect profit on day 1. For most companies it will take longer than that.
WHO IS THIS FOR?
WHO IS THIS NOT FOR?
- Extremely new businesses that don't have a website or a validated product or service.
- Businesses who are not in the position to invest. We require that clients have a minimum of $500-$1000 to spend in the first month. And can invest in people to help them with their business.
- People who want a get-rich-quick-solution or who expect profit on day 1. For most companies it will take longer than that.
P.S. - if you're skimming and just wanted to see what the offer was... you can request a free strategy call with us where we'll personally talk to you about where you are, your goals, and you can ask us any questions you like! We'll even take a look into your ad account (if you want) and advise on how you can best succeed with FB ads and sales funnels.
Frequently Asked Questions
Are you sure you can help me?
Without knowing anything about your business yet, no. But after reading your application, we will know.
During the call with us, we will be able to tell 100% if we can help you.
We only get on the phone and say we can help you if we’re 100% confident. This protects you and the integrity
of our business.
Rest assured, we will be with you every step of the way until those ads crack.
Who is this for?
Who this is NOT for?
For people who want a get-rich-quick scheme. And people who are tight on money who are looking to find the cheapest service out there expecting to spend a few hundred on marketing to get to their goals.
How long before my strategy call?
Whenever you’re ready! When you fill out the application you will be taken to a page to book a time slot.
How long does an ad campaign take to roll out?
What guarantees can you provide that this will work?
We have a satisfaction guarantee where we send back your investment if not you're not satisfied within two weeks of our service.
Do you have time for me?
Yes. However, we do only take a select number of clients one at a time.
We will always close our calendar when we’re full.
Do you work with people worldwide?
Yes, our clients are worldwide. We are mindful of time zones, you will feel like we live next door.
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