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On Autopilot With Facebook, Instagram & linkedin Ads
Satisfaction Guaranteed.
Specialising in online events, summits, courses & launches in the wellness space.
On Autopilot With Facebook, Instagram And linkedin Ads
Specialising in online events, summits, courses & launches in the wellness space.
The Only Agency That Offers A Satisfaction Guarantee
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See What Our Clients Are Saying...
Your Complimentary Strategy Call With Us!
We've built 1000+ ad campaigns and hundreds of funnels (some for the top names out there!). We've also got the results and testimonials to prove it! But anyway, enough bragging about us! How can we help you?
Jump on a call with us and we'll discuss:
YOUR GOALS: Where you are now? And where do you want to go? We'll show you what you need to get there.
FOUNDATION: Establish an marketing strategy to hit your goals and free up your time.
PROFITABILITY/ROI: How to ensure your strategy is PROFITABLE using FB ads and/or sales funnels.
FACEBOOK AD HEALTH CHECK: Get a detailed look into your ad account if you're running any ads and get a free audit.
Hi! We're The Social Tap.
PAUL DE ZEEUW
CO-FOUNDER | THE SOCIAL TAP
RACHEL XAVIER
CO-FOUNDER | THE SOCIAL TAP
Rachael Baird
CopywriteR | Graphic DesigneR | Virtual Assistant
Contact Us
HAVE A QUESTION OR WANT TO CONTACT US RIGHT AWAY?
Email us at: paul@thesocialtap.org or rachel@thesocialtap.org
Our Services
Guarantee: Results-Driven Facebook Ads orYour Money Back!
You Might Be Wondering...
Why on Earth you should trust us!
- David H.
Below Are Some Of Our Recent Client Results.
Webinar Report
Facebook Ads to Webinar Funnel For a Coach
15,000 WEBINAR SIGN UPS
SIGN UPS UNDER $2
$105,000 REVENUE
Mental Health Event
$402,000 REVENUE
$88,900 AD SPEND
4.53 ROI
Music Event Report
Facebook Ads for a Music Event
Before hiring us, our client had a cost per purchase of $22. With the costs of the event, the ads were not profitable. After launching with us, the cost per purchase went down to $1.21 per direct sale.
We totally transformed the campaign and we can't wait to keep adding to it!
Mental Health Summit
facebooks ads for an online summit
11,260 leads for under 1 Euro each.
Course Report
Facebook Ads to Sell Courses
This was a lead magnet funnel to a video mini course and cheat sheet (see image) sending them to a nurturing Facebook group. Then we re-targeted the audience with testimonials for the pre-launch and used a scarcity video about the course. The course registration was open for one week where we generated €60,000 for our client.
They made nearly 50k in one week and were able to take care of their students and nurture their Facebook group rather than worry about learning ads and funnels!
Course Report
Facebook Ads to Sell Courses
This online course was available for early bird purchase and then for full price. Leading up to this campaign, we did a free lead magnet where people would sign up for a video mini series. Then we retargeted those people with the course and also ran ads to a cold audience. We got an ROI of 931% which was excellent.
We've run many ads for this client for a range of courses and every time, got stellar results.
Local Business Report
Facebook Ads for a Local Business
Course for Coaches
selling courses in the coaching and mental health space
In under a month from FB & Instagram Ads.
€57,620 AD SPEND
eBooks & Online Conference Report
Facebook Ads for Ebooks & an Online Conference
All 3 campaigns were to cold traffic which makes the cost per sign up extremely good.
We added 15,000+ people to their email list and each email is worth money to them.
Their company awareness grew enormously. They have 10k+ people in their Facebook group now for the conference alone. The recordings were sold which ended up in a ROI of 6. So not only did they grow their email list, Facebook group, made a nice profit from it all at the same time but they also have an extra product now that they can sell. The recordings of the summit.
The company owner is also amazing for creating such nice offers which is important for winning Facebook ads.
Webinar Report
Facebook Ads to Webinar Funnel For a Coach
Before hiring us, our client had hired an ad agency. They were getting zero leads to the webinar and costing a lot of money. After launching with us, we now get a steady flow of leads who register for an automated webinar and then book a call after. The leads are highly qualified and therefore resulting in a 14.4% sales closing rate for a high ticket service.
We totally transformed the campaign and we can't wait to keep adding to it!
Mental Health Event
$402,000 REVENUE
$88,900 AD SPEND
4.53 ROI
Music Event Report
Facebook Ads for a Music Event
€57,620 AD SPEND
Before hiring us, our client had a cost per purchase of $22. With the costs of the event, the ads were not profitable. After launching with us, the cost per purchase went down to $1.21 per direct sale.
We totally transformed the campaign and we can't wait to keep adding to it!
Mental Health Summit
Facebook Ads for a Music Event
11,260 leads for under 1 Euro each.
Course Report
Facebook Ads to Sell Courses
This was a lead magnet funnel to a video mini course and cheat sheet (see image) sending them to a nurturing Facebook group. Then we re-targeted the audience with testimonials for the pre-launch and used a scarcity video about the course. The course registration was open for one week where we generated €60,000 for our client.
They made nearly 50k in one week and were able to take care of their students and nurture their Facebook group rather than worry about learning ads and funnels!
Course Report
Facebook Ads to Sell Courses
This online course was available for early bird purchase and then for full price. Leading up to this campaign, we did a free lead magnet where people would sign up for a video mini series. Then we retargeted those people with the course and also ran ads to a cold audience. We got an ROI of 931% which was excellent.
We've run many ads for this client for a range of courses and every time, got stellar results.
Local Business Report
Facebook Ads for a Local Business
Course for Coaches
selling courses in the coaching and mental health space
In under a month from FB & Instagram Ads.
€57,620 AD SPEND
eBooks & Online Conference Report
Facebook Ads for Ebooks & an Online Conference
All 3 campaigns were to cold traffic which makes the cost per sign up extremely good.
We added 15,000+ people to their email list and each email is worth money to them.
Their company awareness grew enormously. They have 10k+ people in their Facebook group now for the conference alone. The recordings were sold which ended up in a ROI of 6. So not only did they grow their email list, Facebook group, made a nice profit from it all at the same time but they also have an extra product now that they can sell. The recordings of the summit.
The company owner is also amazing for creating such nice offers which is important for winning Facebook ads.
Kings Of Conferences
Over the past 3 years, we've worked with 50+ online conferences generating over one million leads. Each have been hugely successful. To put into perspective, usually a cost per email on Facebook is $5, we never have anything above about $2.50.
Each summit has gone on to sell the recordings and subsequent courses. It's a fantastic way to build an awesome audience, build a rocking email list and generate great revenue and massive exposure.
*Due to privacy reasons for our clients, we cannot add the names of the conferences.
The Embodiment Conference 2020
500,000+ Sign Ups For $1.60 | 1.8 Million In Revenue
Summit #1
61 Cents Per Signup
4000 Shares
45,963 Signups
140K Revenue In One Month
25K In Ad Spend
Due to a the huge email list from the conference, they will continue to sell and reap the benefits from the ads for years to come.
Summit #2
14,000 Signups
$9,214 USD Spend On Signups
$0.66 USD Cost Per Signup (Total Ad Spend Divided By Total Signups)
Revenue of Conference: $98K USD
Average Value Per Email: $7 USD
Profit of Conference: $17,800 USD
Summit #3
184,000 Signups (90K Directly From FB Ads)
12,016 Total Sales Of Which 2916 Tracked From Facebook.
Approx £151K Of Revenue In 1.5 Months From FB With A Cost Of £66,251.
That's 300X ROI!
781K In Revenue Made From The Entire Event
Due to a the huge email list from the conference, they will continue to sell and reap the benefits from the ads for years to come.
Summit #4
Number Of Signups: 16,000
Number Of Signups From Ads: 14,431
Ad Spend On Signups (Including Sales Ads): $13,590 USD
Cost Per Signup: $0.84 USD
Average Value Per Email: $8.66 USD
Revenue Of Entire Conference: $138,622.41
Summit #5
26,000 Signups In Total
This Summit Was Completely Free So No 'Sales' Were Made.
Due to a the huge email list from the conference, they will sell their courses and reap the benefits from the ads for years to come.
Summit #6
Number Of Signups From Facebook: At Least 11,874 Signups
Ad Spend: 13165. So that’s 1.1 EUR Per Email.
We've built multiple funnels and created Facebook ads for Dr. Anissa Holmes - a part of the 2 Comma Club.
"It’s a pleasure to have someone like Paul working with us. He is a true social media marketer and funnel builder. He clearly knows his stuff. Highly recommended to work with!"
"Amazing work
Paul took ownership, got amazing results on the FB campaign (probably one of the best I ever had) l ooking forward to working with him again."
"I had the privilege to work with Rachel on TEDxPretoria and would highly recommend her. She is punctual, efficient and a pleasure to work with. She was a great addition to the team."
"Rachel is a very professional and great copywriter. We have been asking her for multiple articles I would highly recommend Rachel to any company that wants to create valuable content.”
“Paul is a creative, intelligent and gifted individual. He has strong analytical skills and uses them to give context to his work. He is a proficient cross-platform marketer who truly understands how to deliver messages to multiple audiences.
He has strong skills in communications and collaboration. More importantly, he always looks at the big picture and finds creative ways to accomplish his work with strategic objectives in mind."
"It TRULY was a great experience working with Rachel and her main business partner Paul.Rachel and Paul are a specialized team who will exceed your expectations to get your funnels, Facebook ads and copy running.
They are both very sharp and catch mistakes when they see them. We got a great ROI and conversion rate and it was all thanks to them. Thank you, guys! Will hire in the future and highly recommend."
"Rachel & Paul completed the job on time and on budget. They went above what was required to make the job objective work and I really appreciated that."
"Amazingly passionate about what she does, and takes ownership of making things happen loved working with Rachel.
We will keep working with her on more project."
Extra Goodies
Who We Can Help
Established brands, coaches, influencers and businesses that have a website and have already successfully sold their product or service (not necessarily online but through other means). OR have sufficient proof their product/service works.
Ambitious entrepreneurs, businesses and brands that are able and ready to invest in their business. You'll need to be in a position to invest Facebook ad services and your own ad spend. You may also be quoted a set-up fee depending on your goals.
AWESOME PEOPLE! We love serving people who are amazing at what they do and who we get along with on a personal and professional level. We have on-going relationships with all our clients and want to keep it that way!
Extremely new businesses that don't have a website or a validated product or service.
Businesses who are not in the position to invest. We require that clients have a minimum of $500-$1000 to spend in the first month. And can invest in people to help them with their business.
People who want a get-rich-quick-solution or who expect profit on day 1. For most companies it will take longer than that.
