Get Leads and Sales On Autopilot With Facebook & Instagram Ads
 Let Transparent And Experienced Advertisers Who've Run 1000+ Campaigns Do All The Work For You.
MENTIONED IN
MENTIONED IN
What Our Clients Are Saying
Your Complimentary Strategy Call With Us!
We've built 1000+ ad campaigns and hundreds of funnels (some for the top names out there!). We've also got the results and testimonials to prove it! But anyway, enough bragging about us! How can we help you? 
Jump on a call with us and we'll discuss:
  • YOUR GOALS: Where you are now? And where do you want to go? We'll show you what you need to get there.
  • FOUNDATION: Establish an automation strategy to hit your goals and free up your time.
  • PROFITABILITY/ROI: How to ensure your strategy is PROFITABLE using FB ads and/or sales funnels.
  • FACEBOOK AD HEALTH CHECK - Get a detailed look in your ad account and pinpoint why your ads aren’t doing as well as you want them to and how to finally achieve those results you’re after.
Paul de Zeeuw & Rachel Xavier
Co-founders
But first, you might be wondering why on Earth you should trust us! 
Check out who we are, our testimonials and results below and if you like what you see, lock in a free strategy call with us. 
Hi! We're The Social Tap.
The Social Tap is made up of marketing experts who have made it their life's mission to spread the messages, services and products of amazing entrepreneurs and business owners through Facebook ads and funnels. 
We have made over 1000 ad campaigns and made many 6 figure campaigns.
These campaigns were for all kinds of businesses including coaches, events, local businesses and ecommerce. 
We've also built hundreds of funnels and our team has built funnels for the biggest names out there including well-known marketers, famous celebrities and members of the 2 comma club.
Our team has worked with start-ups right the way through to 7 figure earners.
It's safe to say we know more than a thing or 2 about FB ads and funnels! 
“I’m SUPER SUPER happy with the results you guys have been giving us here in the last 6 months or so, I couldn’t ask for anything better. Literally the time you hit go on the campaign, the leads were coming straight in...it was crazy” - David H.
OUR SERVICES 
FACEBOOK & INSTAGRAM ADS
We can take care of the entire Facebook ads management. From setting up, monitoring, adjusting, targeting, re-targeting, copy, creatives and scaling. You won't have to lift a finger or do any studying!
STRATEGY & SALES FUNNELS
 We strategize and create highly converting and psychologically powerful landing pages, sales pages, upsell/down sell pages, email marketing and much more. Can be used for all types of businesses. We use Click Funnels. 
COPY & CONTENT WRITING
We don't just write copy, we delve into the deepest pains and desires of your audience so they trust and love your business. We do copy writing, content writing, lead magnet creation, editing, proof reading and email marketing. 
EMAIL
 MARKETING
Turn those warm leads on your email list into loyal buyers. Your email sequences are a powerful tool to generate sales and keep you on top of your audience's mind. We know the best practices when it comes to which sequences to use and the copy that will increase open and conversion rates. 
BELOW ARE SOME OF OUR RECENT CLIENT RESULTS.
Some results are blurred or blacked out and we also don't use client names for their own privacy. 
Facebook Ads to Webinar Funnel For a Coach
CLIENT REPORT #1
Before hiring us, our client had hired an ad agency. They were getting zero leads to the webinar and costing a lot of money. After launching with us, we now get a steady flow of leads who register for an automated webinar and then book a call after. The leads are highly qualified and therefore resulting in a 14.4% sales closing rate for a high ticket service.
We totally transformed the campaign and we can't wait to keep adding to it!  
 $225,000 REVENUE
Over 3 months (& still going strong) from an ad spend of $22,719.
10 X ROI
Client's return on ad spend from Facebook. 
75% SHOW UP RATE
To webinar which is 35% more than the average. 
Facebook Ads for a Music Event
CLIENT REPORT #2
Before hiring us, our client had a cost per purchase of  $22. With the costs of the event, the ads were not profitable. After launching with us, the cost per purchase went down to $1.21 per direct sale. 
We totally transformed the campaign and we can't wait to keep adding to it!  
66 x ROI
Clients Return On Ad Spend from Facebook and Instagram ads. 
1000+ TICKET SALES
For a music event. It cost $1.21 PER SALE through the ad and one ticket was $60!
€64,260 REVENUE
With only €974 ad spend over 2 months.
Facebook Ads to Sell Courses
CLIENT REPORT #3
This was a lead magnet funnel to a video mini course and cheat sheet (see image) sending them to a nurturing Facebook group. Then we re-targeted the audience with testimonials for the pre-launch and used a scarcity video about the course. The course registration was open for one week where we generated €60,000 for our client. 
They made nearly 50k in one week and were able to take care of their students and nurture their Facebook group rather than worry about learning ads and funnels!
 €60,000 REVENUE IN ONE WEEK
With an ad spend of €11,045.
5.4 X ROI
Client's return on ad spend from Facebook and Instagram ads.
 120 COURSES SOLD
In one week. The course was €500.
CLIENT REPORT #4
This online course was available for early bird purchase and then for full price. Leading up to this campaign, we did a free lead magnet where people would sign up for a video mini series. Then we retargeted those people with the course and also ran ads to a cold audience. We got an ROI of 931% which was excellent. 

We've run many ads for this client for a range of courses and every time, got stellar results. 
 €60,570 REVENUE IN ONE MONTH
With an ad spend of €6500.
931% ROI
Client's return on ad spend from Facebook and Instagram ads.
 86 COURSES SOLD
In one month. Course price ranged from early bird to full price. 
Facebook Ads for a Local Business
CLIENT REPORT #5
 $44,800 LIFE TIME REVENUE
With an ad spend of €660. Each client was worth $700 so here we look at life time value per client.
68 X ROI
Client's return on ad spend from Facebook and Instagram ads.
 $3 PER LEAD
We got 220 leads in just the first two weeks. 
Facebook Ads For Ecommerce (Hotel Voucher) 
CLIENT REPORT #6
This was a lead magnet funnel to a video mini course and cheat sheet (see image) sending them to a nurturing Facebook group. Then we re-targeted the audience with testimonials for the pre-launch and used a scarcity video about the course. The course registration was open for one week where we generated €60,000 for our client. 
They made nearly 50k in one week and were able to take care of their students and nurture their Facebook group rather than worry about learning ads and funnels!
 €228,500 REVENUE
With an ad spend of €10,342.
22 X ROI
Client's return on ad spend from Facebook and Instagram ads.
We used a powerful combination of Facebook Ads, Google Ads and re-targeting. 
 €132,256,26 EXTRA REVENUE
By using our abandoned cart sequence, we managed to get on-the-fence buyers to purchase. 

Kings of Conferences!

Over the past 2 years, we've worked and are still working for 10 online conferences overall. Each have been hugely successful. To put into perspective, usually a cost per email on Facebook is $5, we never have anything under about $2.50. Each summit has gone on to sell the recordings and subsequent courses. It's a fantastic way to build an awesome audience, build a rocking email list and generate great revenue & massive exposure. 

Due to privacy reasons for our clients, we cannot add the names of the conferences. 

SUMMIT 1

-61 cents per sign-up.
-4000 shares 
-45,963 sign-ups.
-140k revenue in 1 month. 
-25k in ad spend
-Due to a the huge email list from the conference, they will continue to sell and reap the benefits from the ads for years to come. 

SUMMIT 2

-184,000 sign ups (90k directly from FB ads) 
-12,016 total sales, of which 2916 tracked from Facebook.  
-Approx £151k of revenue in 1.5 months from FB with a cost of £66,251.
-That's 300x ROI!
-781k in revenue made from the entire event 
-Due to a the huge email list from the conference, they will continue to sell and reap the benefits from the ads for years to come. 


SUMMIT 3

-Number of sign ups: 14,000
-Spend on sign ups: $9214 US
-Cost per sign up: $0.66 US (total ad spend divided by total signups)
-Revenue of Conf: $98k
-Average value per email: $7 US average value per email
-Profit of Conf: $17,800

SUMMIT 4

-26,000 sign ups in total
 -This summit was completely free so no 'sales' were made. 
-Due to a the huge email list from the conference, they will sell their courses and reap the benefits from the ads for years to come. 

SUMMIT 5

-Number of sign-ups: 16k
-Number of sign-ups from ads: 14,431
-Ad spend on sign-ups (including sales ads): $13590 US
-Cost per sign up: $0.84 US
-Cost per sign up cold audience: 10,286 sign-ups for $1.17
-Average value per email: $8.66 
-Revenue of entire conf: $138,622.41 


SUMMIT 6

-Number of sign ups from Facebook: at least 11,874 sign-ups
-Ad spend: 13165. So that’s 1.1 EUR per email. 



Facebook Ads for Ebooks & an Online Conference
CLIENT REPORT #7
All 3 campaigns were to cold traffic which makes the cost per sign up extremely good.
We added 15,000+ people to their email list and each email is worth money to them.
Their company awareness grew enormously. They have 10k+ people in their Facebook group now for the conference alone. The recordings were sold which ended up in a ROI of 6. So not only did they grow their email list, Facebook group, made a nice profit from it all at the same time but they also have an extra product now that they can sell. The recordings of the summit.

The company owner is also amazing for creating such nice offers which is important for winning Facebook ads.
15,000+ SIGN UPS FOR A SUMMIT
For less than $1.17 per signup. Bare in mind, these analytics in the picture below don't show the results from shares  (436 shares) and the word of mouth influence from the ads and group. 
1640 DOWNLOADED EBOOKS
 For $1.21 per download over 2 months.
 2646 DOWNLOADED EBOOKS
For $1.50 per download over 2 months.
"When I finished building my funnel, I wanted to run some tests and advertise on Facebook, and that was when I found Paul.
I wasn't happy just paying marketers to run my Facebooks ads for me because as an Entrepreneur, I believe I have to have a basic knowledge of what I am doing before I fully handle the job to a professional.
Paul has always been kind and very patient with me, showing me what to do rather than making me dependent. He worked with me as a mentor, giving me guidance and confidence that I needed to make decisions, explaining and helping me to understand how the FB works and today, I am confident to create a new campaign in minutes.
Paul was kind, supportive, and a Facebook Ads PRO. I am not too happy recommending him, because he might get too busy and may no longer have time for me when I need (I know that's selfish) but yes, I super recommend Paul - he's excellent, and I look forward to working with him soon!"
Danielle Fluntie, Casaseven
"I’ve spent nearly 3 months to find a great Facebook advertising and marketing company until I came across Rachel and Paul from Social Tap.
They have helped a lot with the funnel preparations, are very responsive and we’ve gotten thousands of leads for between $1-2 per lead using Facebook ads.
I’ve been working with them for 6 months and I enjoy working with them. I’m sure you’ll enjoy working with them too so that’s why I made this testimonial. Speak soon guys!"
Agi Szelestey - PA to Mark Walsh Embodied Facilitator and Embodied Yoga Principles.
We've Built Sales Funnels & Created Ads For Dr. Holmes in Russell Brunson's "2 Comma Club"
We've built multiple funnels and created Facebook ads for Dr. Anissa Holmes - a part of the 2 comma club. 
MORE RESULTS USING FACEBOOK ADS & FUNNELS
 £61,500 REVENUE WITH AN AD SPEND OF £14,592 | ROI OF 4.22
 REVENUE OF £281,341 WITH AN AD SPEND OF £40,286 | ROI OF 6.98
 525 event signs ups for $3 per sign up!
We went viral!
3000 signs up for $0.03 per lead using a virality software to a funnel. 
MORE RESULTS USING FACEBOOK ADS & FUNNELS

"It’s a pleasure to have someone like Paul working with us. He is a true social media marketer and funnel builder. He clearly knows his stuff. Highly recommended to work with!"


~ Bas B.

"Amazing work Paul took ownership, got amazing results on the FB campaign (probably one of the best I ever had) 
looking forward to working with him again."


~ Moustafa H.
*For Paul

"I had the privilege to work with Rachel on TEDxPretoria and would highly recommend her. She is punctual, efficient and a pleasure to work with. She was a great addition to the team."


~ Linda S.

"Rachel is a very professional and great copywriter. We have been asking her for multiple articles I would highly recommend Rachel to any company that wants to create valuable content.”


~ Taco H.

“Paul is a creative, intelligent and gifted individual. He has strong analytical skills and uses them to give context to his work. He is a proficient cross-platform marketer who truly understands how to deliver messages to multiple audiences.

He has strong skills in communications and collaboration. More importantly, he always looks at the big picture and finds creative ways to accomplish his work with strategic objectives in mind."


~ Felix L.

"It TRULY was a great experience working with Rachel and her main business partner Paul.Rachel and Paul are a specialized team who will exceed your expectations to get your funnels, Facebook ads and copy running. 

They are both very sharp and catch mistakes when they see them. We got a great ROI and conversion rate and it was all thanks to them. Thank you, guys! Will hire in the future and highly recommend."


~ Ilya B.

"Rachel & Paul completed the job on time and on budget. They went above what was required to make the job objective work and I really appreciated that."


~ Scott M.

"Amazingly passionate about what she does, and takes ownership of making things happen loved working with Rachel.  We will keep working with her on more project."


~ Moustafa H.
*For Rachel

EXTRA GOODIES
EXTRA GOODIES
Who We Can Help
New & Established Coaches
Courses & Info Products
Local Businesses
E-commerce Sites
Events/Conferences
WHO IS THIS FOR? 
  • Established brands, coaches, influencers & businesses that have a website and have already successfully sold their product or service (not necessarily online but through other means). OR have sufficient proof their product/service works.
  • Ambitious entrepreneurs, businesses and brands that are able and ready to invest in their business. You'll need to be in a position to invest Facebook ad services and your own ad spend. You may also be quoted a set-up fee depending on your goals.
  • AWESOME PEOPLE! We love serving people who are amazing at what they do and who we get along with on a personal and professional level. We have on-going relationships with all our clients and want to keep it that way! 
WHO IS THIS NOT FOR? 
  • Extremely new businesses that don't have a website or a validated product or service. 
  • Businesses who are not in the position to invest. We require that clients have a minimum of $500-$1000 to spend in the first month. And can invest in people to help them with their business.
  • People who want a get-rich-quick-solution or who expect profit on day 1. For most companies it will take longer than that. 
P.S. - if you're skimming and just wanted to see what the offer was... you can request a free strategy call with us where we'll personally talk to you about where you are, your goals, and you can ask us any questions you like! We'll even take a look into your ad account (if you want) and advise on how you can best succeed with FB ads and sales funnels. 
FREQUENTLY ASKED QUESTIONS
ARE YOU SURE YOU CAN HELP ME?
Without knowing anything about your business yet, no. But after reading your application, we will know. During the call with us, we will be able to tell 100% if we can help you.
We only get on the phone and say we can help you if we’re 100% confident. This protects you and the integrity of our business.
Rest assured, we will be with you every step of the way until those ads crack.

WHO IS THIS FOR?
Gamechanging entrepreneurs, business owners, and influencers who want to impact the world for the better with their service, program or product.

WHO IS THIS NOT FOR?
For people who want a get-rich-quick scheme. And people who are tight on money who are looking to find the cheapest service out there expecting to spend a few hundred on marketing to get to their goals.

HOW LONG BEFORE MY STRATEGY CALL?
Whenever you’re ready! When you fill out the application you will be taken to a page to book a time slot.

HOW LONG DOES AN AD CAMPAIGN TAKE TO ROLL OUT?
From talking on the phone to rolling out the ad campaign really depends on what needs to be done. If it’s a Facebook/IG campaign, you will have your ads up in about 5-10 working days if all runs smoothly.
If you’re in a hurry for a launch on a specific date or holding an event soon, we can fast-track you but this will be discussed in the strategy call.

WHAT GUARANTEES CAN YOU PROVIDE THAT THIS WILL WORK? 
All marketing works as long as you have a killer strategy and a product or service that your audience wants.
If you’re willing to play the long game to get the results you’re after, it will work - it’s not a get-rich-quick scheme. We work with seriously talented people who have built a business they are proud of which in turn, they are willing to be persistent.
We set clients up with the tools to GROW and SCALE and to CONTINUE onwards and upwards.
Perhaps in the first month, some of our clients don’t see results but we learn from our lessons and continue to optimize in the following months.
We will continue optimizing and testing so we can get you the best results possible. 

DO YOU HAVE TIME FOR ME? 
Yes. However, we do only take a select number of clients on at a time.
We will always close our calendar when we’re full.

DO YOU WORK WITH PEOPLE WORLDWIDE?
Yes, our clients are worldwide. We are mindful of time zones, you will feel like we live next door ;)

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