Get Leads and Sales On Autopilot With Facebook & Instagram Ads
Let Transparent Advertisers Who've Run 1000+ Campaigns Generating Millions in Revenue, Do All The Work For You.
MENTIONED IN
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What Our Clients Are Saying
Your Complimentary Strategy Call With Us!
We've built 1000+ ad campaigns and hundreds of funnels (some for the top names out there!). We've also got the results and testimonials to prove it! But anyway, enough bragging about us! How can we help you?
Jump on a call with us and we'll discuss:
- YOUR GOALS: Where you are now? And where do you want to go? We'll show you what you need to get there.
- FOUNDATION: Establish an automation strategy to hit your goals and free up your time.
- PROFITABILITY/ROI: How to ensure your strategy is PROFITABLE using FB ads and/or sales funnels.
- FACEBOOK AD HEALTH CHECK - Get a detailed look in your ad account and pinpoint why your ads aren’t doing as well as you want them to and how to finally achieve those results you’re after.
Paul de Zeeuw & Rachel Xavier
Co-founders
CONTACT US
HAVE A QUESTION OR WANT TO CONTACT US RIGHT AWAY?
Email us at: paul@thesocialtap.org or rachel@thesocialtap.org
You might be wondering why on Earth you should trust us!
Check out who we are, our testimonials and results below and if you like what you see, lock in a free strategy call with us.
Hi! We're The Social Tap.
Paul de Zeeuw & Rachel Xavier
The Social Tap is made up of marketing experts who have made it their life's mission to spread the messages, services and products of amazing entrepreneurs and business owners through Facebook ads and funnels.
We have made over 1000 ad campaigns and made many 6 figure campaigns.
These campaigns were for all kinds of businesses including coaches, events, conferences, local businesses and ecommerce.
We've also built hundreds of funnels and our team has built funnels for the biggest names out there including well-known marketers, famous celebrities and members of the 2 comma club.
Our team has worked with start-ups right the way through to 7 figure earners.
It's safe to say we know more than a thing or 2 about FB ads and funnels!
Rachael Baird, Copywriter, Graphic Designer & Virtual Assistant
Marcell Clark, Facebook Advertiser, Strategist & Copywriter
“I’m SUPER SUPER happy with the results you guys have been giving us here in the last 6 months or so, I couldn’t ask for anything better. Literally the time you hit go on the campaign, the leads were coming straight in...it was crazy” - David H.
OUR SERVICES
FACEBOOK & INSTAGRAM ADS
We can take care of the entire Facebook ads management. From setting up, monitoring, adjusting, targeting, re-targeting, copy, creatives and scaling. You won't have to lift a finger or do any studying!
STRATEGY & SALES FUNNELS
We strategize and create highly converting and psychologically powerful landing pages, sales pages, upsell/down sell pages, email marketing and much more. Can be used for all types of businesses. We use Click Funnels.
BELOW ARE SOME OF OUR RECENT CLIENT RESULTS.
Some results are blurred or blacked out and we also don't use client names for their own privacy.
Facebook Ads to Webinar Funnel For a Coach
CLIENT REPORT #1
We totally transformed the campaign and we can't wait to keep adding to it!
$225,000 REVENUE
Over 3 months (& still going strong) from an ad spend of $22,719.
10 X ROI
Client's return on ad spend from Facebook.
75% SHOW UP RATE
To webinar which is 35% more than the average.
Facebook Ads for a Music Event
CLIENT REPORT #2
Before hiring us, our client had a cost per purchase of $22. With the costs of the event, the ads were not profitable. After launching with us, the cost per purchase went down to $1.21 per direct sale.
We totally transformed the campaign and we can't wait to keep adding to it!
66 x ROI
Clients Return On Ad Spend from Facebook and Instagram ads.
1000+ TICKET SALES
For a music event. It cost $1.21 PER SALE through the ad and one ticket was $60!
€64,260 REVENUE
With only €974 ad spend over 2 months.
Facebook Ads to Sell Courses
CLIENT REPORT #3
This was a lead magnet funnel to a video mini course and cheat sheet (see image) sending them to a nurturing Facebook group. Then we re-targeted the audience with testimonials for the pre-launch and used a scarcity video about the course. The course registration was open for one week where we generated €60,000 for our client.
They made nearly 50k in one week and were able to take care of their students and nurture their Facebook group rather than worry about learning ads and funnels!
€60,000 REVENUE IN ONE WEEK
With an ad spend of €11,045.
5.4 X ROI
Client's return on ad spend from Facebook and Instagram ads.
120 COURSES SOLD
CLIENT REPORT #4
This online course was available for early bird purchase and then for full price. Leading up to this campaign, we did a free lead magnet where people would sign up for a video mini series. Then we retargeted those people with the course and also ran ads to a cold audience. We got an ROI of 931% which was excellent.
We've run many ads for this client for a range of courses and every time, got stellar results.
€60,570 REVENUE IN ONE MONTH
With an ad spend of €6500.
931% ROI
Client's return on ad spend from Facebook and Instagram ads.
86 COURSES SOLD
In one month. Course price ranged from early bird to full price.
Facebook Ads for a Local Business
CLIENT REPORT #5
$44,800 LIFE TIME REVENUE
With an ad spend of €660. Each client was worth $700 so here we look at life time value per client.
68 X ROI
Client's return on ad spend from Facebook and Instagram ads.
$3 PER LEAD
Facebook Ads For Ecommerce (Hotel Voucher)
CLIENT REPORT #6
This was a lead magnet funnel to a video mini course and cheat sheet (see image) sending them to a nurturing Facebook group. Then we re-targeted the audience with testimonials for the pre-launch and used a scarcity video about the course. The course registration was open for one week where we generated €60,000 for our client.
They made nearly 50k in one week and were able to take care of their students and nurture their Facebook group rather than worry about learning ads and funnels!
€228,500 REVENUE
With an ad spend of €10,342.
22 X ROI
Client's return on ad spend from Facebook and Instagram ads.
We used a powerful combination of Facebook Ads, Google Ads and re-targeting.
€132,256,26 EXTRA REVENUE
By using our abandoned cart sequence, we managed to get on-the-fence buyers to purchase.
Kings of Conferences!
Over the past 2 years, we've worked with 30+ online conferences generating over 1 million leads.
Each have been hugely successful. To put into perspective, usually a cost per email on Facebook is $5, we never have anything above about $2.50. Each summit has gone on to sell the recordings and subsequent courses. It's a fantastic way to build an awesome audience, build a rocking email list and generate great revenue & massive exposure.
Due to privacy reasons for our clients, we cannot add the names of the conferences.
SUMMIT 1
-61 cents per sign-up.
-4000 shares
-45,963 sign-ups.
-140k revenue in 1 month.
-25k in ad spend
-Due to a the huge email list from the conference, they will continue to sell and reap the benefits from the ads for years to come.
SUMMIT 2
-184,000 sign ups (90k directly from FB ads)
-12,016 total sales, of which 2916 tracked from Facebook.
-12,016 total sales, of which 2916 tracked from Facebook.
-Approx £151k of revenue in 1.5 months from FB with a cost of £66,251.
-That's 300x ROI!
-That's 300x ROI!
-781k in revenue made from the entire event
-Due to a the huge email list from the conference, they will continue to sell and reap the benefits from the ads for years to come.
SUMMIT 3
SUMMIT 4
-26,000 sign ups in total
-This summit was completely free so no 'sales' were made.
-Due to a the huge email list from the conference, they will sell their courses and reap the benefits from the ads for years to come.
-Number of sign-ups: 16k
-Number of sign-ups from ads: 14,431
-Ad spend on sign-ups (including sales ads): $13590 US
-Ad spend on sign-ups (including sales ads): $13590 US
-Cost per sign up: $0.84 US
-Cost per sign up cold audience: 10,286 sign-ups for $1.17
-Average value per email: $8.66
-Revenue of entire conf: $138,622.41
SUMMIT 6
The Embodiment Conference 2020
This conference turned out to the largest online event ever in history with 500,000 registrants worldwide, most of which coming from our Facebook advertising efforts. From this conference they have become a massive authority in their niche, helped so many people's lives for the better and they'll continue to use this gigantic email list for years (probably decades) to come.
500,000+ sign ups for $1.60
1.8 million in revenue
Facebook Ads for Ebooks & an Online Conference
All 3 campaigns were to cold traffic which makes the cost per sign up extremely good.
We added 15,000+ people to their email list and each email is worth money to them.
Their company awareness grew enormously.
They have 10k+ people in their Facebook group now for the conference alone. The recordings were sold which ended up in a ROI of 6. So not only did they grow their email list, Facebook group, made a nice profit from it all at the same time but they also have an extra product now that they can sell. The recordings of the summit.
The company owner is also amazing for creating such nice offers which is important for winning Facebook ads.
The company owner is also amazing for creating such nice offers which is important for winning Facebook ads.
15,000+ SIGN UPS FOR A SUMMIT
1640 DOWNLOADED
EBOOKS
For $1.21 per download over 2 months.
2646 DOWNLOADED EBOOKS
For $1.50 per download over 2 months.
"When I finished building my funnel, I wanted to run some tests and advertise on Facebook, and that was when I found Paul.
I wasn't happy just paying marketers to run my Facebooks ads for me because as an Entrepreneur, I believe I have to have a basic knowledge of what I am doing before I fully handle the job to a professional.
Paul has always been kind and very patient with me, showing me what to do rather than making me dependent. He worked with me as a mentor, giving me guidance and confidence that I needed to make decisions, explaining and helping me to understand how the FB works and today, I am confident to create a new campaign in minutes.
Paul was kind, supportive, and a Facebook Ads PRO. I am not too happy recommending him, because he might get too busy and may no longer have time for me when I need (I know that's selfish) but yes, I super recommend Paul - he's excellent, and I look forward to working with him soon!"
Danielle Fluntie, Casaseven
"I’ve spent nearly 3 months to find a great Facebook advertising and marketing company until I came across Rachel and Paul from Social Tap.
They have helped a lot with the funnel preparations, are very responsive and we’ve gotten thousands of leads for between $1-2 per lead using Facebook ads.
I’ve been working with them for 4 years and I enjoy working with them. I’m sure you’ll enjoy working with them too so that’s why I made this testimonial. Speak soon guys!"
Agi Szelestey - PA to Mark Walsh Embodied Facilitator and Embodied Yoga Principles.
"Paul and Rachel are ad wizards!
Not only are they relentless in their pursuit of results, but they're always open to learn and evolve, which is crucial in an ever-changing digital landscape.
They're a real pleasure to work with and I'd recommend them to anyone in a heartbeat."
Cain Lewis - Copywriter, Kraken
MORE RESULTS USING FACEBOOK ADS & FUNNELS
£61,500 REVENUE WITH AN AD SPEND OF £14,592 | ROI OF 4.22
REVENUE OF £281,341 WITH AN AD SPEND OF £40,286 | ROI OF 6.98
We went viral!
3000 signs up for $0.03 per lead using a virality software to a funnel.
MORE RESULTS USING FACEBOOK ADS & FUNNELS
We've Built Sales Funnels & Created Ads For Dr. Holmes
in Russell Brunson's "2 Comma Club"
We've built multiple funnels and created Facebook ads for Dr. Anissa Holmes - a part of the 2 comma club.
"Amazing work
Paul took ownership, got amazing results on the FB campaign (probably one of the best I ever had) looking forward to working with him again."
*For Paul
"I had the privilege to work with Rachel on TEDxPretoria and would highly recommend her. She is punctual, efficient and a pleasure to work with. She was a great addition to the team."
"Rachel is a very professional and great copywriter. We have been asking her for multiple articles I would highly recommend Rachel to any company that wants to create valuable content.”
“Paul is a creative, intelligent and gifted individual. He has strong analytical skills and uses them to give context to his work. He is a proficient cross-platform marketer who truly understands how to deliver messages to multiple audiences.
He has strong skills in communications and collaboration. More importantly, he always looks at the big picture and finds creative ways to accomplish his work with strategic objectives in mind."
"It TRULY was a great experience working with Rachel and her main business partner Paul.Rachel and Paul are a specialized team who will exceed your expectations to get your funnels, Facebook ads and copy running.
They are both very sharp and catch mistakes when they see them. We got a great ROI and conversion rate and it was all thanks to them. Thank you, guys! Will hire in the future and highly recommend."
"Rachel & Paul completed the job on time and on budget. They went above what was required to make the job objective work and I really appreciated that."
"Amazingly passionate about what she does, and takes ownership of making things happen loved working with Rachel. We will keep working with her on more project."
*For Rachel
New & Established Coaches
Courses & Info Products
Local Businesses
E-commerce Sites
Events/Conferences
WHO IS THIS FOR?
- Established brands, coaches, influencers & businesses that have a website and have already successfully sold their product or service (not necessarily online but through other means). OR have sufficient proof their product/service works.
- Ambitious entrepreneurs, businesses and brands that are able and ready to invest in their business. You'll need to be in a position to invest Facebook ad services and your own ad spend. You may also be quoted a set-up fee depending on your goals.
- AWESOME PEOPLE! We love serving people who are amazing at what they do and who we get along with on a personal and professional level. We have on-going relationships with all our clients and want to keep it that way!
WHO IS THIS NOT FOR?
P.S. - if you're skimming and just wanted to see what the offer was... you can request a free strategy call with us where we'll personally talk to you about where you are, your goals, and you can ask us any questions you like! We'll even take a look into your ad account (if you want) and advise on how you can best succeed with FB ads and sales funnels.
